Author Topic: Implicit Association Test  (Read 6391 times)

Kafiri

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Implicit Association Test
« on: September 28, 2007, 09:10:43 AM »
Interesting where research on the unconscious takes one.  I found this article about how "unconscious" biases may influence journalists.
http://www.justicejournalism.org/featured/nosek.html

Here is a paragraph that gives some idea of what this essay has to say:

Quote

Despite our best intentions, our minds construct expectations about the world and then perceive it accordingly, Nosek told us. We notice different motives, actions or performance quality based on the biases we’ve accrued unawares over time. Nosek, a professor at the University of Virginia, studies these perceptual mistakes with colleagues Mahzarin Banaji of Harvard University and Tony Greenwald of the University of Washington. They are trying to understand our underlying automatic assumptions and how they influence behavior. To measure them, they have developed a tool called the Implicit Association Test. It times users' reactions to prompts on a computer screen associated with race, gender, skin tone, religion, sexuality, disability and other characteristics.


The reason I chose this paragraph is the reference to the "Implicit Association Test" which sounds somewhat like Jung's word association test.  I Googled the term and found this site:  https://implicit.harvard.edu/implicit/  I have not gone through the entire site, but it seems to be a good test to allow us to understand our unconscious biases.  Of course I think these biases reveal the dominant archetypes at work in our unconscious.  What do you think?
"We lie loudest when we lie to ourselves."
      -Eric Hoffer